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W Las Vegas
Edge-Star Partners (ESP), a joint venture owned by Edge Group and Starwood Hotels and Resorts, plans to construct, own and operate a mega-resort development in the emerging Harmon Corridor in Las Vegas, Nevada. This project will be branded as W Las Vegas Hotel, Casino and Residences, and is intended to become a leading business and leisure-oriented casino resort located off of The Strip. Edge-Star Residential is developing the residential component of the project.
W Las Vegas will be the largest property in the W Hotels Worldwide portfolio of hotels and resorts. The W brand is recognized throughout the world as the premier hospitality and lifestyle offering. Featuring iconic architectural design, coupled with cool and chic interior furnishings and finishes, W Hotels create an experience that caters to a sophisticated and affluent customer who appreciates incomparable services and amenities combined with extraordinary form and functionality. W Hotels is the fastest growing luxury hotel brand in the world with 20 existing properties in operation and more than 20 additional properties under development worldwide, including Hong Kong, Hollywood and Barcelona. The power of the brand, fused with the appeal of the destination should raise the bar in this already extraordinary entertainment market.
W Las Vegas is planned for the corner of Harmon and Koval, less than a half mile east of The Strip. This property is to be a featured destination within the newly developing Harmon Corridor, a trendy "boutique destination" avenue anchored by the Hard Rock Hotel and Casino to the east and Palms Casino Resort to the west.
W Las Vegas is planned to offer all of the components which The W brand is recognized for in a truly Las Vegas package, offering a myriad of tantalizing and tempting amenities and services to appeal to customers from all business segments. As a W Hotels "insider," customers will experience an inclusive exclusivity, an appreciation of style, design, wellness, arts, technology, transportation, movies, music and film always evolving to stay current. At the same time, W Hotels allow guests to escape from their daily routine and have a little fun. With its unique design, surprises at every corner and a luxury of choices that embrace and transport you to the extraordinary, W Las Vegas aims to not only have its guests leave with their needs, wants and expectations exceeded, but longing to return from the moment they depart. The W brand is a lifestyle which is sexy with a touch of whimsy; it seduces through individual attention providing an emotional connection that unleashes the spirit. It fulfills desires and creates a definitive need to return through an emotional connection that leaves you wanting more.
W Las Vegas is also planned to have rooms and suites rising above the casino. All hotel rooms, condo units and suites are slated to contain at least one king or two queen-sized beds, as well as large bathrooms with four or five fixtures, including over-sized showers and flat panel TVs built into the vanity mirror. The rooms are also expected to feature a sitting area with a pullout sofa, a dining area/oversized desk, multiple dual-line phones with VoIP technology, large flat panel LCD or Plasma TVs and printer/fax/scanner combinations. Plans also call for both wireless and wired high-speed internet access.
Additionally, the plans call for expansive conference space to allow the project to effectively compete in the highly profitable meetings and convention business in Las Vegas. The W Las Vegas Meeting and Conference Center activity is expected to bring thousands of potential shoppers, diners and gaming customers through W Las Vegas on a daily basis. Development plans call for the casino to be situated adjacent to the hotel lobby. The gaming facilities are planned to have an intimate and stylish setting with table games, slot machines, an exclusive baccarat salon, a high limit slots room, a race and sports book and a poker room. Aggressive marketing will be used to attract a broad base of patrons, including mid- and high-level rated slot and table games customers as well as hotel guests and unrated visitor foot traffic to the casino.
The property is slated to feature an expansive pool with accompanying bungalows and cabanas, a theater/showroom, and a unique assortment of world-class retail, restaurant, lounge and nightclub operations, including an indoor/outdoor lounge by world-famous nightclub impresario Amanda Demme, who will also serve as a Lifestyle/Nightlife Advisor for the hotel.
Fully-furnished condos with contemporary itneriors by Charles Allem Design, featuring:
- Stylish kitches with Subzero fridge, induction stove, microwave
- Mini bar with Munchie Box
- One king or two queen beds featuring pillow top/featerbed matteresses and plush linens
- Media-style audio/visual including:
- Oversize flat panel TVs
- DVD player
- Stereo/CD player
- MP3 player docking station
- Concealed print/fax/scanner combination
- Wireless high-speed internet access
- Separate seating/lounge area
- Dresser and nightstand
- Oversized desk and task chair
- Stunning bathrooms with dual sinks
- Oversized showers with dual shower heads and steam bath capabilities
- Upgraded tub features with AV controls
- Vanity area with specialty lighting
- Micro-fiber bath robes
- Hair dryers
- Convenient linen storage
- AV controls featuring electronically controlled sheers and drapes
- Electronic safe
- Functional direct and indirect lighting
W Residences will have the following services:
- 24-hour security
- Wheels (valet parking)
- Welcome Ambassador/Welcome Agent (door or desk attendant)
- Maintainance of the residence common areas
- Wired and Wireless business center
- Concierge service
Signature lifestyle services cater to all aspects of the W Life:
- W Wellness
- Bliss Spa
- State-of-the-art fitness center privileges - membership program
- Personal Training (yoga/pilates specialists, general personal trainers)
- Nutritionist and custom meal programs and diet plans
- W by Design (style consulting)
- Private shoppers and fashion consulting
- In-home personal styling, from hair to manicure
- Weekly botanical service
- W Entertainment
- Events for residents e.g. fashion trunk showers, wine tasting, movie nights
- W Living Room with lounge and wireless access
- Wheels: limousine service and car valet cleaning services
- W Dining
- In-home dining (room service 24/7)
- Grocery shopping and delivery - can be linked to chef services, nutrition consulting
- Personal chef services
- Whatever/Whenever 24/7 service:
- Housekeeping packages (through hotel Style department)
- Wash: (laundry service through hotel Style department)
- Daily rush service
- Full laundry service from hamper pickup to in-closet delivery, daily or weekly
- In-home tailor
- Dry cleaning pick-up and delivery
- Woops: 24/7 In-home maintenance service
- Woof/Meow: Pet services - walking, feeding, grooming, massage, etc
- Wired and Wirelss and business center services
- Meeting rooms with signature W Sensory set-up
- High-speed internet access
- Administrative/Personal Assistant services
- Rental of business equipment (laptop, mobile phone, audio-visual)
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